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Privacy Policy

Effective Date: June 11, 2026

Who We Are

Island Water Sports LLC, doing business as Island Aqua Park
9501 Amherst Avenue
Margate City, NJ 08402
Tom@islandaquaparknj.com

Island Aqua Park is a family owned and operated floating inflatable water park in Margate City, NJ, opened in 2020. We are the sister business of Island Water Sports in Stone Harbor, NJ, family-owned since 1988. Our season runs late June through Labor Day.

Information We Collect

We keep data collection minimal. When you book a reservation or contact us, we may collect:

  • Name — to identify your reservation
  • Email address — to send booking confirmations and updates
  • Phone number — to send waiver links and booking confirmations by text, and to reach you about reservation changes, weather or tide-related schedule changes, or arrival logistics
  • Reservation details — date, time slot, group size, and pass type selected
  • Communications — emails, text messages, or form submissions you send to us
  • Waiver information — name, age, and signature of each participant (signed by the participant or their parent/guardian), collected electronically through our booking and waiver process
  • Employment application information — if you apply for a job through our website, we collect the information you submit on the application form

We do not collect or store payment card information. See the Payments section below.

How We Use Your Information

We use your information to:

  • Confirm, modify, or cancel your reservation
  • Send waiver links so your group can complete required waivers before arrival
  • Contact you about weather, tide, or operational schedule changes
  • Respond to inquiries and customer service requests
  • Send occasional marketing emails about seasonal offerings, events, or news (we save only your name and email for this purpose — you can unsubscribe at any time)
  • Improve our website and services
  • Comply with legal obligations

We do not sell your personal information. We do not share your information with third parties for their own marketing purposes.

Payments

Payments are processed by Square, Inc. We never see or store your credit card number, expiration date, or security code. Reservations are paid in full at the time of booking through Square’s secure checkout. For private events, a credit card may be held at booking in accordance with our event terms; this card information is held by Square, not by us. Your full payment details remain on Square’s servers and are subject to Square’s privacy policy.

Text Messages (SMS)

We use Twilio to send booking confirmations and waiver links via text message. By providing your phone number, you consent to receive transactional text messages from us. Standard message and data rates may apply. You can reply STOP to any message to opt out of further texts at any time. Opting out of SMS does not affect your reservation — we will reach you by email instead. Note that all participants must still complete a waiver before entering the park; if you opt out of texts, your waiver link will be sent by email.

Service Providers

We work with trusted third-party service providers who help us operate our business. They only have access to the information needed to perform their services and are obligated to protect it:

  • Square — payment processing
  • Twilio — SMS booking confirmations and waiver links
  • WP Engine — website hosting
  • Cloudflare — content delivery and website security
  • Email marketing platforms (such as Mailchimp) — may be used to send marketing emails to subscribers
  • Google Workspace — business email

Cookies, Analytics, and Tracking

Our website may use cookies, web beacons, pixels, and similar technologies to operate the site and understand how visitors use it. This may include:

  • Essential cookies required for the website to function (such as WordPress and booking session cookies)
  • Analytics tools (such as Google Analytics) that help us understand site traffic and improve user experience
  • Advertising and retargeting pixels (such as Meta Pixel) that may be used to show our ads to people who have visited our website
  • Email marketing tracking pixels that tell us whether a marketing email was opened or clicked

These tools may collect information such as your IP address, browser type, device information, pages visited, and referring website. You can disable cookies in your browser settings; some site features, including online booking, may not work correctly if you do.

We do not respond to “Do Not Track” browser signals at this time.

Server Logs

Our web host (WP Engine) and content delivery network (Cloudflare) automatically log technical information about visits to our site, including IP addresses, browser types, and timestamps, for security and performance purposes. These logs are retained according to those providers’ standard practices and are not used for marketing.

Photos and Video on Premises

Island Aqua Park operates in an open marina environment with a public viewing perimeter. During normal operations, we and our staff may take photographs or video that include guests, and we may use these images in our marketing materials, including on our website and social media accounts. Our booking terms include notice that photos and video may be taken on site. If you do not wish to appear in marketing photos or video, please let our staff know at check-in and we will accommodate your request.

Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information directly from children online. All reservations are made by an adult (typically a parent or guardian), and waivers for minor participants are completed by the parent or guardian as part of the booking process. If you believe we have inadvertently collected personal information from a child under 13 through our website, please contact us at Tom@islandaquaparknj.com and we will delete it promptly.

Your Rights and Choices

You have the right to:

  • Access the personal information we hold about you
  • Correct any inaccurate information
  • Delete your personal information from our records
  • Opt out of marketing emails (use the unsubscribe link in any marketing email)
  • Opt out of SMS messages (reply STOP)
  • Request a copy of the information we hold about you

To exercise any of these rights, email Tom@islandaquaparknj.com. We will respond within a reasonable timeframe.

California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you additional rights, including:

  • The right to know what personal information we collect, use, and disclose
  • The right to delete personal information we have collected
  • The right to opt out of the sale or sharing of personal information (we do not sell or share your personal information for cross-context behavioral advertising)
  • The right not to be discriminated against for exercising your privacy rights

To exercise these rights, email Tom@islandaquaparknj.com.

Data Retention

We keep your information only as long as needed for the purposes described in this Policy. Reservation records are retained for tax, accounting, and operational purposes (typically seven years). Marketing email addresses are retained until you unsubscribe. Waivers are retained as required by our insurance policy.

Security

We take reasonable steps to protect your information. However, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but we work to safeguard your data using industry-standard practices.

Third-Party Links

Our website may link to third-party websites (such as Island Water Sports, social media platforms, or partner businesses). This Policy does not apply to those sites. We encourage you to read the privacy policies of any website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this Policy. Material changes will be communicated more prominently, such as by email or a notice on our website.

Contact Us

Tom Tice
Island Water Sports LLC, d/b/a Island Aqua Park
9501 Amherst Avenue
Margate City, NJ 08402
Tom@islandaquaparknj.com